Analyzing the Competitive Position and the Business Model

Rudolf Grünig, Richard Kühn and Dirk Morschett
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Rudolf Grünig: University of Fribourg
Richard Kühn: University of Bern
Dirk Morschett: University of Fribourg

Chapter 20 in The Strategy Planning Process, 2022, pp 181-196 from Springer

Abstract: Abstract In this chapter, three important tools for the description and analysis of the competitive situation and the business model are introduced. First, Sect. 20.2 explains Porter’s generic business strategies, including the success conditions and risks of each of the four generic strategies. An inset shows how outpacing strategies are linked to generic strategies. Section 20.3 describes the concept of the business model. As a practical approach, the business model canvas is introduced and it is illustrated with the two cases of Nespresso and Airbnb. Section 20.4 presents the strengths and weaknesses analysis which allows a specific assessment of the success potentials of a strategic business. The approach is illustrated with the example of a producer of hair care products. Finally, Sect. 20.5 combines the described tools into a coherent process.

Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-93918-2_20

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DOI: 10.1007/978-3-030-93918-2_20

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