Diagnosing the Strategic Challenges of the Business

Rudolf Grünig, Richard Kühn and Dirk Morschett
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Rudolf Grünig: University of Fribourg
Richard Kühn: University of Bern
Dirk Morschett: University of Fribourg

Chapter 21 in The Strategy Planning Process, 2022, pp 197-200 from Springer

Abstract: Abstract This chapter shows how a synthesis of the analysis results at the business level can be made and how strategic challenges can be derived from it. The TOWS matrix, which is used for this purpose, is presented in detail in Chap. 11 . It is shortly recapitulated in Sect. 21.1. In Sect. 21.2, a process for the identification of strategic challenges at the business level is proposed. It is illustrated by an example of an electricity company.

Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-93918-2_21

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DOI: 10.1007/978-3-030-93918-2_21

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