Formulating the Business Strategy

Rudolf Grünig, Richard Kühn and Dirk Morschett
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Rudolf Grünig: University of Fribourg
Richard Kühn: University of Bern
Dirk Morschett: University of Fribourg

Chapter 24 in The Strategy Planning Process, 2022, pp 223-226 from Springer

Abstract: Abstract Based on the business strategy option that was assessed as best in Chap. 22 and the strategic objectives for it defined in Chap. 23 , This chapter is devoted to clarifying the remaining content-related questions and formulating the business strategy. Section 24.2 explains the content of a good business strategy and proposes a structure of it. Based on this, a systematic process for formulating the business strategy is proposed in Sect. 24.3.

Date: 2022
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DOI: 10.1007/978-3-030-93918-2_24

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