Developing the Functional Strategies

Rudolf Grünig, Richard Kühn and Dirk Morschett
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Rudolf Grünig: University of Fribourg
Richard Kühn: University of Bern
Dirk Morschett: University of Fribourg

Chapter 26 in The Strategy Planning Process, 2022, pp 233-239 from Springer

Abstract: Abstract This chapter discusses the development of functional strategies. Section 26.1 briefly shows that functional strategies support the corporate strategy and the business strategies and should therefore be developed last. Examples for functional strategies and their effects are then explained in Sect. 26.2. As an example of a functional strategy, the operations strategy of an international business is introduced in an inset. Section 26.3 recommends a process for developing functional strategies and proposes a structure for a functional strategy.

Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-93918-2_26

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DOI: 10.1007/978-3-030-93918-2_26

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