Preparing the Strategic Implementation

Rudolf Grünig, Richard Kühn and Dirk Morschett
Additional contact information
Rudolf Grünig: University of Fribourg
Richard Kühn: University of Bern
Dirk Morschett: University of Fribourg

Chapter 28 in The Strategy Planning Process, 2022, pp 245-251 from Springer

Abstract: Abstract This chapter is devoted to the preparation of implementation of the strategies. After the final assessment and approval of the strategic guidelines in Chap. 27 , this is mainly a matter of optimally preparing the implementation. After an introduction, the balanced scorecard is introduced in Sect. 28.2 as an essential tool for strategy implementation in the daily business. The practical use of the balanced scorecard is illustrated by an example of a home improvement store chain. Finally, a process for preparing the strategic implementation is proposed in Sect. 28.3. This process is concluded by communicating the strategy to the employees, other stakeholders, and the public. A case inset on Holcim illustrates how a new strategy can be successfully communicated internally and externally.

Date: 2022
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-93918-2_28

Ordering information: This item can be ordered from
http://www.springer.com/9783030939182

DOI: 10.1007/978-3-030-93918-2_28

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().