Development of Strategic Planning and its Integration into Strategic Management

Rudolf Grünig, Richard Kühn and Dirk Morschett
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Rudolf Grünig: University of Fribourg
Richard Kühn: University of Bern
Dirk Morschett: University of Fribourg

Chapter 3 in The Strategy Planning Process, 2022, pp 17-25 from Springer

Abstract: Abstract This chapter shows the historic development of strategic planning and its integration into strategic management. Section 3.1 distinguishes a preliminary phase with long-term planning and four phases of strategic planning: (1) Planning market positions with portfolio methods, (2) Determining the competitive strategy at the offer level, (3) Integration of strategic planning within strategic management and (4) Explicit integration of resources into strategic planning. An inset explains the market-based view and the resource-based view as the two basic theoretical approaches of strategic planning. Section 3.2 then shows the integration of strategic planning into strategic management and briefly explains strategy implementation and strategic control as the two sub-tasks of strategic management in addition to strategic planning.

Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-93918-2_3

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DOI: 10.1007/978-3-030-93918-2_3

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