Strategy Planning Process

Rudolf Grünig, Richard Kühn and Dirk Morschett
Additional contact information
Rudolf Grünig: University of Fribourg
Richard Kühn: University of Bern
Dirk Morschett: University of Fribourg

Chapter 5 in The Strategy Planning Process, 2022, pp 33-39 from Springer

Abstract: Abstract This chapter introduces the strategy planning process, which is afterwards detailed in Parts II to VII of the book. Section 5.1 briefly explains the underlying elements of this process. An inset notably describes three heuristic principles and shows how they are applied in the strategy planning process. Section 5.2 then presents the proposed strategy planning process that is followed throughout the book and summarizes the six steps of this process. As a core for understanding the process and its elements, Section 5.3 links the recommended strategic planning process with the respective tools for strategic analysis and planning. For 27 tools, it is explained in which step of the process they can be applied.

Date: 2022
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-93918-2_5

Ordering information: This item can be ordered from
http://www.springer.com/9783030939182

DOI: 10.1007/978-3-030-93918-2_5

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().