Defining the Current Strategic Businesses

Rudolf Grünig, Richard Kühn and Dirk Morschett
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Rudolf Grünig: University of Fribourg
Richard Kühn: University of Bern
Dirk Morschett: University of Fribourg

Chapter 7 in The Strategy Planning Process, 2022, pp 49-58 from Springer

Abstract: Abstract This chapter looks at the definition of the current strategic businesses. After an introduction, basic considerations on defining markets and structuring them into submarkets follow in Sect. 7.2. Based on this, Section 7.3 presents the notion of strategic businesses and distinguishes two types of strategic businesses: (1) Strategic business fields that are mostly independent from each other, and (2) Strategic business units that are linked with other businesses. Finally, a process for defining strategic businesses is proposed in Sect. 7.4. A detailed inset with a case shows how the process is applied.

Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-93918-2_7

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DOI: 10.1007/978-3-030-93918-2_7

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