Emergence and Rapid Popularization of Paid Web-Conferencing-Application-Based Tours in Japan: An Analysis of Their Business Potential

Kennichiro Hori (), Ibuki Yoshida (), Miki Suzuki (), Zhu Yiwen () and Yohei Kurata ()
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Kennichiro Hori: Tokyo Metropolitan University
Ibuki Yoshida: Tokyo Metropolitan University
Miki Suzuki: Tokyo Metropolitan University
Zhu Yiwen: Tokyo Metropolitan University
Yohei Kurata: Tokyo Metropolitan University

A chapter in Information and Communication Technologies in Tourism 2022, 2022, pp 41-54 from Springer

Abstract: Abstract Following the emergence of COVID-19 pandemic, people in Japan were asked to refrain from traveling, resulting in various companies coming up with new ways of experiencing tourism. Among them, the online tourism experience of H.I.S. Co., Ltd. (HIS) drew more than 100,000 participants as of August 29, 2021. In this study, we focused on an online tour where the host goes to the site and records real time communication using a web conference application. The destinations of online tours were analyzed through text mining, and the characteristics of online tours were analyzed using Latent Dirichlet Allocation (LDA) of topic models. The results show that the number of online tours is weakly negatively correlated with distance and time differences. From the topic model, it is evident that the guide is important in online tours. In addition, the sense of presence, communication environment, and images, which are considered to be unique topics in online tours, are also relevant to the evaluation.

Keywords: Online tour; e-Tourism; Web conference; COVID-19; Text mining (search for similar items in EconPapers)
Date: 2022
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DOI: 10.1007/978-3-030-94751-4_4

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