How to Design Hotel Gamified Applications Effectively: Understanding the Motives of Users as Hotel Visitors

Demos Parapanos () and Elina (Eleni) Michopoulou ()
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Demos Parapanos: University of Cumbria
Elina (Eleni) Michopoulou: University of Derby

A chapter in Information and Communication Technologies in Tourism 2022, 2022, pp 463-472 from Springer

Abstract: Abstract The service sector including tourism and hospitality have recognized the need for a turn to a customer-centric approach that primarily values tourists’ needs, wants, preferences and requirements as major determinants in travel decisions. Considering that mobile devices are becoming travel buddies and that their use is profoundly influencing traveller’s journey highlights the need of Gamification. As a relatively new phenomenon in the industry, motives encouraging usage behaviour have yet to be researched. Identifying these motives could offer several advantages to hotels by providing relationship marketing, engagement and strengthening customer loyalty. This research tries to fill this gap and enlighten existing gamification research by understanding the motives of users’ continuance intention in adopting technology with gamification characteristics. Visual material based on the current definitions of gamification was prepared to create a hotel gamified application to help participants discuss their preferences.

Keywords: Gamification; Hotel gamified applications; Users’ motives; Hospitality; Hotels (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-94751-4_43

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DOI: 10.1007/978-3-030-94751-4_43

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