Exploring the Impact of Travel Vlogs on Prospect Tourists: A SOR Based Theoretical Framework

Wenliang Li (), Yoo Ri Kim (), Caroline Scarles () and Anyu Liu ()
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Wenliang Li: University of Surrey
Yoo Ri Kim: University of Surrey
Caroline Scarles: University of Surrey
Anyu Liu: University of Surrey

A chapter in Information and Communication Technologies in Tourism 2022, 2022, pp 486-491 from Springer

Abstract: Abstract In recent years, travel vlogs are prevalent on social media, they are projected as an important marketing tool to attract tourists to destinations in the post-COVID-19 era. However, the underlying mechanism of how travel vlogs affect prospective tourists’ behaviours remains unclear. To address this gap, this paper discusses the applicability of the Stimulus-Organism-Response (SOR) model to travel vlog research and proposes a SOR based theoretical framework. Moreover, this paper highlights the increasing trend of the SOR model in both e-tourism and wider tourism and hospitality research.

Keywords: Travel vlog; Stimulus-Organism-Response; Theoretical framework (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-94751-4_45

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DOI: 10.1007/978-3-030-94751-4_45

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