 Through the Looking Glass in a Pandemic: Inside of a Global Comms Corporation, Navigating COVID-19 on Top of Structural ChangeSarah A. Parker () Chapter Chapter 7 in Organizational Communication and Technology in the Time of Coronavirus, 2022, pp 121-134 from Springer Abstract: Abstract This chapter explores one marketer’s perspective inside of a large global corporation in the communication software market, during the time of COVID-19 where the events of the novel coronavirus are compounded by organizational changes made by new leadership that acquired the company prior to the pandemic (a venture capital firm). The venture capital leadership is interim leadership, who work by acquiring companies, using their contracted leadership to make them more efficient while also replacing themselves with another team of new leadership, ultimately moving on to the next acquisition project. With this known model in place, staffing changes—and cuts—were expected prior to COVID-19, but are felt more deeply by the impact of a non-existent job market in a growing global depression and the low morale associated with it. Interim leadership is further challenged by being virtually unknown, attempting to build relationships remotely, and working against resentment from staffing cuts, restructuring, and clashing office cultures from various acquisitions. Date: 2022 There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it. Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-94814-6_7 Ordering information: This item can be ordered from DOI: 10.1007/978-3-030-94814-6_7 Access Statistics for this chapter More chapters in Springer Books from Springer |
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