Retrospective of the MCP-CE Conference in the Period of 2004–2020

Zoran Anišić (), Nikola Suzić and Nenad Medić
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Zoran Anišić: University of Novi Sad
Nikola Suzić: University of Trento
Nenad Medić: University of Novi Sad

A chapter in Mass Customization and Customer Centricity, 2023, pp 313-334 from Springer

Abstract: Abstract This chapter presents a retrospective of the MCP-CE conference in the period from 2004 to 2020. The present chapter includes an overview of the structure of conference participants, main conference topics each year and other significant results for the development of mass customization and personalization. We believe that the MCP-CE conference has made a significant contribution to the development and implementation of customization and personalization in both European and global settings.

Keywords: Mass customization; Conference; Engagement; Community (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-09782-9_11

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DOI: 10.1007/978-3-031-09782-9_11

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