Mass Customization and Customer Centricity

Edited by Thomas Aichner () and Fabrizio Salvador ()

in Springer Books from Springer

Date: 2023
ISBN: 978-3-031-09782-9
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Chapters in this book:

Correction to: Mass Customization and Customer Centricity

Thomas Aichner and Fabrizio Salvador

Revisiting Form Postponement at the Operations-Marketing Interface: Form Postponement Types, Customer Utility and Sales Performance

Alessio Trentin and Fabrizio Salvador

The Role of SKU Management in Product Variety Reduction Projects

Aleksandra Magdalena Staskiewicz, Lars Hvam, Anders Haug and Niels Henrik Mortensen

The Internationalization of SME Production: Organizational Challenges and Strategic Opportunities

Igor Kalinic

Interorganizational Enablers of Mass Customization: A Literature Review

Enrico Sandrin

The Ghost in the Machine: A Multi-method Exploration of the Role of Individuals in the Simultaneous Pursuit of Flexibility and Efficiency

Fabrizio Salvador and Cipriano Forza

Online Shopping Preferences in Mass Customization: A Comparison Between 2008 and 2021

Paolo Coletti, Thomas Aichner and Abdel Monim Shaltoni

Creating Customization Experiences: The Evolution of Product Configurators

Paul Blazek

Enhancing Users’ Digital Social Interactions While Shopping via Online Sales Configurators

Chiara Grosso

Impact of Racial Diversity in Advertising on the Perception of Mass-Customized Products by Consumers

Thomas Aichner, Amanda Brutto and Michael Nippa

Bibliometrics and Citation Analysis of the Works of Professor Forza

Thomas Aichner and Minh Tay Hyunh

Retrospective of the MCP-CE Conference in the Period of 2004–2020

Zoran Anišić, Nikola Suzić and Nenad Medić

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprbok:978-3-031-09782-9

Ordering information: This item can be ordered from
http://www.springer.com/9783031097829

DOI: 10.1007/978-3-031-09782-9

Access Statistics for this book

More books in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().