Online Shopping Preferences in Mass Customization: A Comparison Between 2008 and 2021

Paolo Coletti, Thomas Aichner () and Abdel Monim Shaltoni
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Paolo Coletti: Faculty of Economics and Management, Free University of Bozen-Bolzano
Thomas Aichner: South Tyrol Business School
Abdel Monim Shaltoni: College of Business, Alfaisal University

A chapter in Mass Customization and Customer Centricity, 2023, pp 151-177 from Springer

Abstract: Abstract This is a comparative study about customers’ online shopping preferences when purchasing customizable products using online sales configurators. By comparing data about European customers from 2008 (n = 561) to 2021 (n = 743), it was possible to identify several unexpected developments in customers’ behavioral intentions and perceptions. Among others, the researchers investigated the effects of age, shipping time, and product category. The findings were then used to formulate recommendations for companies and startups offering mass customized products.

Keywords: Mass customization; Online shopping; e-commerce; Digital consumer behavior (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-09782-9_6

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DOI: 10.1007/978-3-031-09782-9_6

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