Interorganizational Enablers of Mass Customization: A Literature Review

Enrico Sandrin ()
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Enrico Sandrin: University of Padova

A chapter in Mass Customization and Customer Centricity, 2023, pp 85-100 from Springer

Abstract: Abstract The organizational capability of mass customization that allows satisfying the customer’s idiosyncratic needs without considerable trade-offs in cost, delivery, and quality continues to be a fundamental capability aimed by many companies. Companies are open systems that continuously exchange inputs and outputs with the external environment; thus, interorganizational relationships they establish with their environment could influence their organizational capabilities. Therefore, companies aiming for mass customization would take advantage of understanding the interorganizational variables that influence mass-customization capability and how these variables impact this capability. The present chapter systematically analyzes the interorganizational variables that effect mass-customization capability, provides an overview of previous research, and proposes future research opportunities on this topic.

Keywords: Mass customization; Interorganizational; Literature review; Supply chain; Customer; Supplier (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-09782-9_4

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DOI: 10.1007/978-3-031-09782-9_4

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