Setting the Scene

Viktor Smith (), Daniel Barratt (), Peter Møgelvang-Hansen () and Alexander U. Wedel Andersen ()
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Viktor Smith: Copenhagen Business School
Daniel Barratt: Copenhagen Business School
Peter Møgelvang-Hansen: Copenhagen Business School
Alexander U. Wedel Andersen: Woba.io

Chapter Chapter 1 in Misleading Marketing Communication, 2022, pp 3-9 from Springer

Abstract: Abstract The chapter addresses the divide between marketing approaches to food labelling and marketing, which rely extensively on empirically founded behavioural and cognitive insights, and socio-political and regulatory approaches, which tend to be primarily concerned with legal rule-making per se. In continuation of earlier debates, the chapter stresses the need for a more dynamic interplay between the two domains and sets the scene for the contributions to facilitating such developments presented in this book.

Keywords: Food marketing; Food labelling; Legal regulation; Unfair commercial practices; Empirical evidence; Social sciences; Cognitive sciences; Behavioural sciences (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-11206-5_1

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DOI: 10.1007/978-3-031-11206-5_1

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