Misleading Marketing Communication

Viktor Smith (), Daniel Barratt (), Peter Møgelvang-Hansen () and Alexander U. Wedel Andersen ()
Additional contact information
Viktor Smith: Copenhagen Business School
Daniel Barratt: Copenhagen Business School
Peter Møgelvang-Hansen: Copenhagen Business School
Alexander U. Wedel Andersen: Woba.io

in Springer Books from Springer

Date: 2022
ISBN: 978-3-031-11206-5
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Chapters in this book:

Ch Chapter 1 Setting the Scene

Viktor Smith, Daniel Barratt, Peter Møgelvang-Hansen and Alexander U. Wedel Andersen

Ch Chapter 10 Concluding Remarks

Viktor Smith, Daniel Barratt, Peter Møgelvang-Hansen and Alexander U. Wedel Andersen

Ch Chapter 2 The Legal Conception of Misleading Product Labelling and its Operationalization

Viktor Smith, Daniel Barratt, Peter Møgelvang-Hansen and Alexander U. Wedel Andersen

Ch Chapter 3 Measuring Misleadingness: The Preference-Conscious Choice Modelled and Observed

Viktor Smith, Daniel Barratt, Peter Møgelvang-Hansen and Alexander U. Wedel Andersen

Ch Chapter 4 Study 1: Low-Fat Claims on Real-Market Products

Viktor Smith, Daniel Barratt, Peter Møgelvang-Hansen and Alexander U. Wedel Andersen

Ch Chapter 5 Study 2: Low-fat Claims on Fictitious Products

Viktor Smith, Daniel Barratt, Peter Møgelvang-Hansen and Alexander U. Wedel Andersen

Ch Chapter 6 Study 3: What’s behind the Keyhole

Viktor Smith, Daniel Barratt, Peter Møgelvang-Hansen and Alexander U. Wedel Andersen

Ch Chapter 7 Study 4: “Local” by Facts or by Atmosphere?

Viktor Smith, Daniel Barratt, Peter Møgelvang-Hansen and Alexander U. Wedel Andersen

Ch Chapter 8 Why Do Consumers Get it Wrong?

Viktor Smith, Daniel Barratt, Peter Møgelvang-Hansen and Alexander U. Wedel Andersen

Ch Chapter 9 Implications for Fair Labelling Practices: How to Get it Right?

Viktor Smith, Daniel Barratt, Peter Møgelvang-Hansen and Alexander U. Wedel Andersen

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DOI: 10.1007/978-3-031-11206-5

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