Implications for Fair Labelling Practices: How to Get it Right?

Viktor Smith (), Daniel Barratt (), Peter Møgelvang-Hansen () and Alexander U. Wedel Andersen ()
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Viktor Smith: Copenhagen Business School
Daniel Barratt: Copenhagen Business School
Peter Møgelvang-Hansen: Copenhagen Business School
Alexander U. Wedel Andersen: Woba.io

Chapter Chapter 9 in Misleading Marketing Communication, 2022, pp 121-131 from Springer

Abstract: Abstract The chapter discusses to what extent and how potential miscommunication through food labelling—and beyond—could be prevented both by socio-political actors promoting widely accepted societal causes such as public health and sustainable consumption and by fairness-oriented actors within the food industry itself. It suggests that some relatively straightforward (but widespread) instances of potential misleadingness could, if so wished, be prevented by relatively simple means and procedures, while substantially more complex fairness challenges also exist that are less easily resolved.

Keywords: Collaborative principle; Fairness checkpoints; Organizational silo structures; Pre-testing; Unique Selling Point (USP); Recommender systems; Information vs. guidance (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-11206-5_9

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DOI: 10.1007/978-3-031-11206-5_9

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