Concluding Remarks

Viktor Smith (), Daniel Barratt (), Peter Møgelvang-Hansen () and Alexander U. Wedel Andersen ()
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Viktor Smith: Copenhagen Business School
Daniel Barratt: Copenhagen Business School
Peter Møgelvang-Hansen: Copenhagen Business School
Alexander U. Wedel Andersen: Woba.io

Chapter Chapter 10 in Misleading Marketing Communication, 2022, pp 133-140 from Springer

Abstract: Abstract The chapter broadens the perspectives taken throughout the preceding account by also considering other approaches to the notion of miscommunication (and related concepts) than legal and commercial ones and other types of consumer expectation than such relating to factual product properties. The overall conclusion is that while misleading food labelling and marketing is but one part of a wider array of societal challenges, taking it beyond the point of “just obeying the rules” might still become a vital competitive parameter to companies in an increasingly complex, but also increasingly sustainability-conscious business landscape.

Keywords: Essentially contested concepts; Social constructivism; Hedonic consumption; Tribal consumption; Nudging; Filter bubbles; Sustainable consumption; Sustainable marketing; Competitive advantages (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-11206-5_10

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DOI: 10.1007/978-3-031-11206-5_10

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