Innovation Is All About Change

Braden Kelley

Chapter Chapter 19 in Charting Change, 2023, pp 205-228 from Springer

Abstract: Abstract Innovation is all about change. Innovation comes from identifying and capitalizing on changes in customer behavior, technology, society, regulations, and so on. But innovation is not just about external changes.

Date: 2023
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DOI: 10.1007/978-3-031-36193-7_19

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