Envisioning the Desired State

Braden Kelley

Chapter Chapter 6 in Charting Change, 2023, pp 77-85 from Springer

Abstract: Abstract Between 1994 and 2002, Microsoft used the slogan “Where do you want to go today?” and as expected some people actually rang up the company and answered the rhetorical question. The slogan was meant to convey that Microsoft software empowers people to go to new places and do new things. It’s no coincidence that this is exactly what change does.

Date: 2023
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DOI: 10.1007/978-3-031-36193-7_6

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