Concluding Remarks

Arto Lindblom ()
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Arto Lindblom: Aalto University

Chapter Chapter 10 in Sensory Marketing in Retail, 2023, pp 225-227 from Springer

Abstract: Abstract This chapter makes a short overview of the book and draws concluding remarks. In short, this book has shown that physical stores play an important role in our daily lives and can respond to our need to gain sensory-based experiences. Physical stores can appeal to all our five senses in a way that any other channel or shopping type can. One could say that physical stores have a natural and even overwhelming advantage over non-physical formats such as online stores. This advantage just needs to be seized. This is where sensory marketing steps in. Sensory marketing is a marketing activity that helps retailers to engage our senses and influence us in multiple ways while are we shopping.

Keywords: Physical stores; Sensory marketing; Cues; Shopping experiences (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-47515-3_10

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DOI: 10.1007/978-3-031-47515-3_10

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