Sensory Marketing in Retail

Arto Lindblom ()
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Arto Lindblom: Aalto University

in Springer Books from Springer

Date: 2023
ISBN: 978-3-031-47515-3
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Chapters in this book:

Ch Chapter 1 Why Do We Choose How We Choose?

Arto Lindblom

Ch Chapter 10 Concluding Remarks

Arto Lindblom

Ch Chapter 2 Consumer Psychology and Psychological Factors Affecting Our Choices

Arto Lindblom

Ch Chapter 3 The Goal and Scope of This Book

Arto Lindblom

Ch Chapter 4 Identifying Cues and Their Effects in a Retail Store

Arto Lindblom

Ch Chapter 5 The Multisensory Nature of a Retail Store and Joint Effects of Cues

Arto Lindblom

Ch Chapter 6 Factors That Accelerate or Inhibit the Effects of Cues in a Retail Store

Arto Lindblom

Ch Chapter 7 Key Points of This Book

Arto Lindblom

Ch Chapter 8 Engaging in Sensory Marketing in Practice

Arto Lindblom

Ch Chapter 9 What to Explore Next?

Arto Lindblom

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DOI: 10.1007/978-3-031-47515-3

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