Key Points of This Book

Arto Lindblom ()
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Arto Lindblom: Aalto University

Chapter Chapter 7 in Sensory Marketing in Retail, 2023, pp 179-198 from Springer

Abstract: Abstract This chapter summarises the key insights of the book. One of the main messages of this book is that as consumers we are exposed to a large number of different cues whenever we go shopping. The chapter divides cues into explicit and implicit cues as well as into strategic and tactical cues. The chapter demonstrates how the effects of cues alone or in combination tend to proceed through our consciousness as sensory observations and their interpretations, potentially evoking some emotional states or shaping, for example, our mental images or attitudes that may or may not influence our actual behaviour. The chapter also points out that the effects of cues can bypass our conscious information processing, letting the cues affect our behaviour on the unconscious level.

Keywords: Explicit cues; Implicit cues; Tactical cues; Strategic cues; Cue impact; Conscious effects; Unconscious effects (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-47515-3_7

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DOI: 10.1007/978-3-031-47515-3_7

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