Identifying Cues and Their Effects in a Retail Store

Arto Lindblom ()
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Arto Lindblom: Aalto University

Chapter Chapter 4 in Sensory Marketing in Retail, 2023, pp 43-135 from Springer

Abstract: Abstract This chapter provides a comprehensive overview of the cues that exist in a retail environment and expands the current knowledge of sensory marketing and its multifaceted nature. Different types of cues are introduced, including ambient, design, social, haptic, merchandise-related and pricing-related cues. While ambient, design and social cues are primarily related to the general atmosphere of the store, haptic, merchandise-related and pricing-related cues are linked more directly to the moment of choice. The chapter sheds light on these various cues and their effects through analysis of an extensive range of academic research. Taken together, the chapter demonstrates that the store environment can be seen as a bundle of cues that has a capacity to affect our daily choices.

Keywords: Sensory cues; Ambient cues; Design cues; Social cues; Haptic cues; Merchandise-related cues; Pricing-related cues (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-47515-3_4

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DOI: 10.1007/978-3-031-47515-3_4

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