Factors That Accelerate or Inhibit the Effects of Cues in a Retail Store

Arto Lindblom ()
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Arto Lindblom: Aalto University

Chapter Chapter 6 in Sensory Marketing in Retail, 2023, pp 157-177 from Springer

Abstract: Abstract This chapter demonstrates how the relation between sensory cues and various responses is moderated by certain personal and situational factors. These factors either accelerate or inhibit the effects that cues might have. The chapter introduces nine accelerating or inhibiting factors from shopping motives to involvement and time pressure. Understanding these factors is highly relevant from the retailers’ viewpoint and helps to realise why sensory cues affect as they do and why some customers might respond to cues very differently than other customers.

Keywords: Moderators; Shopping motives; Mood; Self-control; Rules of thumb; Involvement; The presence of others; Habits; Familiarity; Time pressure (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-47515-3_6

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DOI: 10.1007/978-3-031-47515-3_6

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