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Robots in Retail

Ada Maria Barone () and Emanuela Stagno ()
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Ada Maria Barone: Goldsmiths, University of London
Emanuela Stagno: University of Sussex

Chapter Chapter 5 in Artificial Intelligence along the Customer Journey, 2023, pp 71-86 from Springer

Abstract: Abstract This chapter describes service robots, the most advanced and forward-looking development in service contexts enabled by artificial intelligence. Thanks to their ability to socially interact with consumers, service robots can play a variety of roles across the customer journey, with significant impact on how consumers experience and interpret service encounters. In this chapter, we define and discuss the main characteristics of service robots and how these affect consumers’ perceptions and behaviours. We also detail how these technologies can be used for collaboration with humans, and how they affect the way consumers might respond to a service failure. We conclude this chapter by providing directions for future research and by summarising the opportunities offered by service robots along the customer journey.

Keywords: Service robots; Anthropomorphism; Social presence; Autonomy; Collaboration; Service failure (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-48792-7_5

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DOI: 10.1007/978-3-031-48792-7_5

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