Virtual Reality and the Customer Journey

Ada Maria Barone () and Emanuela Stagno ()
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Ada Maria Barone: Goldsmiths, University of London
Emanuela Stagno: University of Sussex

Chapter Chapter 7 in Artificial Intelligence along the Customer Journey, 2023, pp 105-117 from Springer

Abstract: Abstract This chapter is aimed at describing what virtual reality is and makes virtual reality experiences unique. We define the main dimensions of virtual reality, putting emphasis on its immersive nature and the ability of this technology to trigger feelings of telepresence. In particular, we discuss how virtual reality can be used to reshape and redefine the customer journey. Finally, we suggest some directions for future research and detail the different roles that virtual reality can play for customer experience.

Keywords: Virtual reality; Virtual environment; Immersiveness; Telepresence; Metaverse (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-48792-7_7

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DOI: 10.1007/978-3-031-48792-7_7

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