Driving Social Sustainability Through Storytelling

Matevž (Matt) Rašković () and Swati Nagar ()
Additional contact information
Matevž (Matt) Rašković: Auckland University of Technology (AUT)
Swati Nagar: The University of Sydney

Chapter Chapter 12 in The Palgrave Handbook of Social Sustainability in Business Education, 2024, pp 209-225 from Springer

Abstract: Abstract Social sustainability issues are “wicked” in nature. However, incorporating a wicked problem logic into pedagogy requires a different teaching approach and tools. International business educators can look to storytelling when addressing social sustainability's wicked nature. Storytelling helps humanize issues, shifting the focus to the actors involved and their agency. It supports empathy and improves knowledge retention. We propose a framework for leveraging storytelling in social sustainability pedagogy consisting of three parts: (1) addressing the wicked characteristics of social sustainability issues, (2) applying storytelling as a tool (i.e., the actors, plot, and setting), and (3) pursuing six transformative pedagogical outcomes built around identity and purposeful agency. We illustrate the application of our framework using the Allbirds case study in our teaching. Allbirds is a US-New Zealand innovator of natural materials and a “slow fashion” pioneer. We hope to inspire educators to lean into storytelling and, through it, also better support UN SDG 12 (Responsible Consumption and Production).

Keywords: Storytelling; Pedagogy; Wicked problems; Sustainable Development Goals; Case study teaching (search for similar items in EconPapers)
Date: 2024
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-50168-5_12

Ordering information: This item can be ordered from
http://www.springer.com/9783031501685

DOI: 10.1007/978-3-031-50168-5_12

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().