Sustainable Consumer Decision-Making

Eugene Y. Chan ()
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Eugene Y. Chan: Toronto Metropolitan University

Chapter Chapter 11 in Consumer Behavior in Practice, 2024, pp 209-227 from Springer

Abstract: Abstract The landscape of consumer behaviorconsumer behavior is changing drastically in a time marked by unheard-of environmental problems and increased consumer awareness. An intricate knowledge of sustainable consumer decision-makingdecision-making becomes more than just a tactical advantage as marketing executivesexecutive navigate this unstable terrain.

Keywords: Sustainability; Environment; Eco-labelling; Nudging; CSR; Green marketing (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-50947-6_11

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DOI: 10.1007/978-3-031-50947-6_11

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