Consumer Behavior in Practice

Eugene Y. Chan ()
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Eugene Y. Chan: Toronto Metropolitan University

in Springer Books from Springer

Date: 2024
ISBN: 978-3-031-50947-6
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Chapters in this book:

Ch Chapter 1 Consumer Decision-Making Strategies

Eugene Y. Chan

Ch Chapter 10 Consumer Behavior in the Sharing Economy

Eugene Y. Chan

Ch Chapter 11 Sustainable Consumer Decision-Making

Eugene Y. Chan

Ch Chapter 12 Consumer Behavior During a Brand Crisis

Eugene Y. Chan

Ch Chapter 13 Consumer Behavior in the Future

Eugene Y. Chan

Ch Chapter 2 Advertising

Eugene Y. Chan

Ch Chapter 3 Pricing

Eugene Y. Chan

Ch Chapter 4 Brand Loyalty

Eugene Y. Chan

Ch Chapter 5 Emotional Marketing

Eugene Y. Chan

Ch Chapter 6 Luxury Consumer Behavior

Eugene Y. Chan

Ch Chapter 7 Digital Consumer Behavior

Eugene Y. Chan

Ch Chapter 8 The Ideological Customer

Eugene Y. Chan

Ch Chapter 9 Cross-Cultural Consumer Behavior

Eugene Y. Chan

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DOI: 10.1007/978-3-031-50947-6

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