Consumer Behavior in the Future

Eugene Y. Chan ()
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Eugene Y. Chan: Toronto Metropolitan University

Chapter Chapter 13 in Consumer Behavior in Practice, 2024, pp 251-263 from Springer

Abstract: Abstract Understanding consumer behaviorconsumer behavior has never been more important for successful marketing strategies in the fast-paced, globally connected world of today. Technology advancements, shifting societal norms, and the unrelenting search for singular and meaningful experiences are driving the landscape's rapid evolution.

Keywords: Technology; Disruption; Generational shift; Neuromarketing (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-50947-6_13

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DOI: 10.1007/978-3-031-50947-6_13

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