The Ideological Customer

Eugene Y. Chan ()
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Eugene Y. Chan: Toronto Metropolitan University

Chapter Chapter 8 in Consumer Behavior in Practice, 2024, pp 145-165 from Springer

Abstract: Abstract Politicspolitics and consumer behaviorconsumer behavior are now inextricably linked in today's dynamic and interconnected world. People no longer just buy things based on their personal preferences; their decisions are frequently influenced by their political ideologiesideologies, affiliations, and beliefsbeliefs. This chapter explores the intriguing relationship between political ideology and consumer behavior, illuminating the ways in which people's political beliefsbeliefs affect their consumption habits, brand preferences, and engagement with marketing tactics.

Keywords: Politics; Beliefs; Ideologies; Red-blue divide; Activism (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-50947-6_8

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DOI: 10.1007/978-3-031-50947-6_8

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