Digital Consumer Behavior

Eugene Y. Chan ()
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Eugene Y. Chan: Toronto Metropolitan University

Chapter Chapter 7 in Consumer Behavior in Practice, 2024, pp 127-144 from Springer

Abstract: Abstract Consumer behavior has undergone significant change as a result of the rise of digitalization. The widespread adoption of digital technologies has resulted in a significant change in how consumers interact with brands, products, and services. The dramatic expansion of information accessaccess is one of the most notable effects of digitalization. Nowadays, consumers have accessaccess to a wealth of information that enables them to research products, compare prices, read reviews, and decide after doing so.

Keywords: Digital identity; Social media; Trust; FOMO (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-50947-6_7

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DOI: 10.1007/978-3-031-50947-6_7

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