Development of Scales

V. Kumar ()
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V. Kumar: Brock University

Chapter Chapter 10 in International Marketing Research, 2024, pp 269-294 from Springer

Abstract: Abstract Globalization has led to increased competition among domestic and multinational firms in both domestic and foreign markets. Researchers have the challenging task of developing measures that will be useful in assessing customer attitudes and preferences for both domestic and foreign products.

Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-54650-1_10

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DOI: 10.1007/978-3-031-54650-1_10

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