International Marketing Research

V. Kumar ()
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V. Kumar: St. John's University

in Springer Books from Springer

Date: 2024
ISBN: 978-3-031-54650-1
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Chapters in this book:

Ch Chapter 1 The Nature and Scope of International Marketing Research

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Ch Chapter 10 Development of Scales

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Ch Chapter 11 Questionnaire Design

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Ch Chapter 12 Sampling

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Ch Chapter 13 Simple Data Analysis

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Ch Chapter 14 Advanced Data Analysis

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Ch Chapter 15 Multivariate Data Analysis

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Ch Chapter 16 Presenting the Results

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Ch Chapter 17 Asia-Pacific

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Ch Chapter 18 Europe

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Ch Chapter 19 Latin America

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Ch Chapter 2 Marketing Research in the Global Environment

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Ch Chapter 20 Middle East and Africa

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Ch Chapter 21 North America

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Ch Chapter 22 The Future of International Marketing Research

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Ch Chapter 3 International Marketing Research Process

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Ch Chapter 4 Preliminary Stages of the Research Process

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Ch Chapter 5 Secondary Data

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Ch Chapter 6 Online Marketing Research

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Ch Chapter 7 Primary Data Research

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Ch Chapter 8 Qualitative and Observational Research

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Ch Chapter 9 Survey Research

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DOI: 10.1007/978-3-031-54650-1

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