Latin America

V. Kumar ()
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V. Kumar: Brock University

Chapter Chapter 19 in International Marketing Research, 2024, pp 483-506 from Springer

Abstract: Abstract The varied cultural influences that have impacted the 12 countries in Latin America have resulted in varied business patterns and strategies to be taken by the foreign concern. Not only do the differences in language (Spanish or Portuguese) affect the degree to which the company has to adapt to the local climate, other factors such as the diversity in ethnicity and religion would be applicable, too.

Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-54650-1_19

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DOI: 10.1007/978-3-031-54650-1_19

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