Multivariate Data Analysis

V. Kumar ()
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V. Kumar: Brock University

Chapter Chapter 15 in International Marketing Research, 2024, pp 405-424 from Springer

Abstract: Abstract NetflixNetflix, the popular streaming platform, uses multivariate data analysismultivariate data analysis to enhance its content recommendation system. The platform gathers large amounts of data on user behavior (viewing history, search queries, interactions with content). In the previous chapters, we discussed how NetflixNetflix tailored the thumbnailsthumbnails to suit user preferences, now we discuss how the recommendations are tailor-made for users.

Date: 2024
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DOI: 10.1007/978-3-031-54650-1_15

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