Online Marketing Research

V. Kumar ()
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V. Kumar: Brock University

Chapter Chapter 6 in International Marketing Research, 2024, pp 161-182 from Springer

Abstract: Abstract The unprecedented expansion of the Internet and its users has taken a lot of people by surprise. According to ITU, an estimated 63% of the world’s population were connected to the Internet in 2021. Additionally, 32% of people in the world were within a range of a broadband network but are not online, due to lack of affordability, lack of access to a device, and/or lack of awareness, skills, or purpose.

Date: 2024
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DOI: 10.1007/978-3-031-54650-1_6

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