International Marketing Research Process

V. Kumar ()
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V. Kumar: Brock University

Chapter Chapter 3 in International Marketing Research, 2024, pp 73-104 from Springer

Abstract: Abstract The international marketing research process provides a systematic, planned approach to the research project and ensures that all aspects of the research project are consistent with one another. Research studies evolve through a series of steps, each representing the answer to a key question.

Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-54650-1_3

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DOI: 10.1007/978-3-031-54650-1_3

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