Qualitative and Observational Research

V. Kumar ()
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V. Kumar: Brock University

Chapter Chapter 8 in International Marketing Research, 2024, pp 211-240 from Springer

Abstract: Abstract In most international marketing research studies, it is not possible to find secondary data that will help solve all the research problems. Collecting primary data becomes a necessity. In most cases, the researcher does not have enough information to formulate the research question.

Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-54650-1_8

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DOI: 10.1007/978-3-031-54650-1_8

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