Sampling

V. Kumar ()
Additional contact information
V. Kumar: Brock University

Chapter Chapter 12 in International Marketing Research, 2024, pp 321-354 from Springer

Abstract: Abstract The purpose of international marketing research is to study the characteristics and preferences of a population. The population is defined as the set of all objects that possess some common set of characteristics with respect to some marketing research problems.

Date: 2024
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-54650-1_12

Ordering information: This item can be ordered from
http://www.springer.com/9783031546501

DOI: 10.1007/978-3-031-54650-1_12

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().