Questionnaire Design

V. Kumar (drvk44@gmail.com)
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V. Kumar: Brock University

Chapter Chapter 11 in International Marketing Research, 2024, pp 295-320 from Springer

Abstract: Abstract A questionnaire is a form containing a set of questions, especially one addressed to a statistically significant number of subjects as a way of gathering information for a survey. This chapter will discuss the designing of questionnaires in detail, various types of questioning, and the issues involved in developing questionnaires in an international marketing setup.

Date: 2024
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DOI: 10.1007/978-3-031-54650-1_11

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