The Future of International Marketing Research

V. Kumar ()
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V. Kumar: Brock University

Chapter Chapter 22 in International Marketing Research, 2024, pp 553-570 from Springer

Abstract: Abstract The nature of businessinternational marketing researchfuture of today is truly global. Competitive convergence is driven by competitive necessity. The need to battle stronger and stronger global competitors, which are likely to emerge from larger and larger free markets, does not permit firms to ignore global trade customs and practices.

Date: 2024
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DOI: 10.1007/978-3-031-54650-1_22

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