Primary Data Research

V. Kumar ()
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V. Kumar: Brock University

Chapter Chapter 7 in International Marketing Research, 2024, pp 183-210 from Springer

Abstract: Abstract This chapter focuses on the collection of primary data for international marketing research. We address the different types of primary research, the various issues involved in collecting primary data, the biases that can occur, and the benefits and costs of collecting primary data.

Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-54650-1_7

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DOI: 10.1007/978-3-031-54650-1_7

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