Digital Twins’ and Gamers’ Self-Perceptions: A Fashion Perspective

Ralf Wagner () and Agnieszka Kabalska ()
Additional contact information
Ralf Wagner: University of Kassel
Agnieszka Kabalska: AGH University of Krakow

Chapter Chapter 18 in The Palgrave Handbook of Consumerism Issues in the Apparel Industry, 2024, pp 381-400 from Springer

Abstract: Abstract This study’s objective is to reveal how traditional fashion (TF) and digital fashion (DF) are perceived, how significant DF is in both games and real life, how people acquire garments (virtually and physically), how fashion (TF and DF) impacts their self-image and their perception by others, and how fashion affects how gamers come together in virtual and real lives. The theoretical part of the chapter discusses DT, its role in fashion companies’ business models, and the creation of customers’ DTs. The empirical part explores how online video gamers perceive the significance of fashion in their real and virtual lives, their purchasing behaviors and feelings regarding TF and DF, and how people regard their appearance (and the appearance of their digital representation).

Keywords: Digital twin; Body image; Fashion industry; Self-perception (search for similar items in EconPapers)
Date: 2024
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-59952-1_18

Ordering information: This item can be ordered from
http://www.springer.com/9783031599521

DOI: 10.1007/978-3-031-59952-1_18

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().