Products Made from Recycled Materials: Perceptions in the Fashion Industry and Risks Influence on Purchasing

Maite Toquero-Iriarte () and Maria Elena Aramendia-Muneta ()
Additional contact information
Maite Toquero-Iriarte: Public University of Navarre
Maria Elena Aramendia-Muneta: Public University of Navarre

Chapter 10 in Contemporary Marketing Solutions, 2025, pp 241-281 from Springer

Abstract: Abstract This study investigates the impact of the fashion industry on the environment and the subsequent shift towards a more sustainable model. The ecological, economic, and social implications of this sector have fostered an increase in consumer awareness, prompting a demand for a more circular system. The concept of circular fashion, which promotes a closed-loop approach with an emphasis on recycled materials, has emerged as a key solution. However, the consumer perceptions of products made from recycled materials in the fashion industry remains relatively unexplored, necessitating an examination of potential barriers. By employing both model analysis and cluster analysis techniques, this research sheds light on the primary variables that significantly influence consumer attitudes and purchase intentions towards such products with a particular emphasis on performance risk. Moreover, the identification of four distinct consumer groups holds crucial implications for the development of targeted marketing strategies.

Keywords: Barriers; Circular fashion; Consumer’s perception; Generation Z; Recycled fashion (search for similar items in EconPapers)
Date: 2025
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-74657-4_10

Ordering information: This item can be ordered from
http://www.springer.com/9783031746574

DOI: 10.1007/978-3-031-74657-4_10

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().