Contemporary Marketing Solutions

Edited by Roshan Panditharathna (), Denis Hyams-Ssekasi () and David Bamber ()

in Springer Books from Springer

Date: 2025
ISBN: 978-3-031-74657-4
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Chapters in this book:

Ch 1 Factors Influencing TikTok Cosmetic Page Users’ Purchase Intention and Purchase Adoption: With Special Reference to Generation Z Consumers in the Western Province of Sri Lanka

Sanduni Perera, L. A. C. Sajeewanie and A. A. D. Gunarathna

Ch 2 Acquiring Trust in the Digital Age: The Potential of Social Media to Boost Small and Medium-Sized Businesses’ Competitiveness

Prithwa Bhattacharya, Samuel Ayertey, Kenneth Appiah, Hassan Tariq and Roshan Panditharathna

Ch 3 Crafting a Winning Digital Marketing Strategy for Small and Medium-Sized Enterprises: Evidence from the Batik Industry in Sri Lanka

T. D. Samarasinghe and Thilini C. Gamage

Ch 4 When You Wear the Product, How Does It Project You? Assessing the Effectiveness of the Brand Equity Model for the GTP Brand in Ghana

Celestine Tawiah Bosso, William Kwesi Senayah, Frank Frimpong Opuni and Denis Hyams-Ssekasi

Ch 5 Understanding Customers’ Intention in Using Omnichannel: Assessing the Moderating Effect of Gender

Waradana Vilasini Silva, M. S. H. Rathnasiri, Dulakith Jasingha and P. D. U. Fernando

Ch 6 Investigating Consumers’ Purchase Intention Through the Lens of Extended Theory of Planned Behaviour: Omnichannel Retailing Perspective

M. S. H. Rathnasiri, Pattiyage Rainy Chamika Perera, Waradana Vilasini Silva, Dulakith Jasingha and Narayanage Jayantha Dewasiri

Ch 7 Built-in: How Entrepreneurs Use Their Personal Brands to Build Cognitive Social Capital to Foster the Venture Growth

Luca Sabia, Robin Bell and David Bozward

Ch 8 What Drives Households to Install Solar as a Solution to Energy Demand: A Systematic Review and a Conceptual Model

Ridmi Gajanayake, Lester Johnson, Chamila Perera, Hassan Kalantari Daronkola and Roshan Panditharathna

Ch 9 Contributing to Environmental Sustainability Through Green Purchasing, Green Capabilities, and Triple Bottom Line Performance

Prithwa Bhattacharya, Samuel Ayertey, Roshan Panditharathna and Maxwell Ayertey Banor

Ch 10 Products Made from Recycled Materials: Perceptions in the Fashion Industry and Risks Influence on Purchasing

Maite Toquero-Iriarte and Maria Elena Aramendia-Muneta

Ch 11 Value of Customer Co-created Engagements in Service Failure and Recovery

Samuel Ayertey, Taiwo Olajumoke, Becky Forbin, Roshan Panditharathna and Kenneth Appiah

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DOI: 10.1007/978-3-031-74657-4

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