What Drives Households to Install Solar as a Solution to Energy Demand: A Systematic Review and a Conceptual Model

Ridmi Gajanayake (), Lester Johnson (), Chamila Perera (), Hassan Kalantari Daronkola () and Roshan Panditharathna ()
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Ridmi Gajanayake: Swinburne University of Technology
Lester Johnson: Swinburne University of Technology
Chamila Perera: Swinburne University of Technology
Hassan Kalantari Daronkola: Swinburne University of Technology
Roshan Panditharathna: University of Westminster

Chapter 8 in Contemporary Marketing Solutions, 2025, pp 185-220 from Springer

Abstract: Abstract Solar photovoltaic (PV) systems are considered the most sought-after renewable energy source to minimise greenhouse gas emissions while meeting the increasing energy demand. Households consume more energy, thus being responsible target groups to mitigate the adverse effects of climate change. The current literature neglects the significance of behavioural theories and concepts that have predictive value to determine households’ energy investment. Therefore, this chapter presents a systematic literature review of studies on households’ intention to install solar PV systems to identify the gaps in the field of study. By reviewing filtered 56 articles collected from Scopus, Web of Science, and Google Scholar from 2010 to 2022, a systematic review was conducted to identify the drivers of households’ intention to install solar PV systems. The study reveals the theoretical and methodological approaches of previous research and segments them into three clusters: policy insights and feed-in-tariff (FiT), social acceptance and peer effect, and adoption of solar PV systems. A conceptual framework integrating three main theories in the field of study is proposed to address the gaps identified. Finally, we proposed some future research directions relating to household intention to install solar PV systems.

Keywords: Solar PV systems; Households; Intention; Systematic review; Conceptual model (search for similar items in EconPapers)
Date: 2025
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DOI: 10.1007/978-3-031-74657-4_8

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